Understanding User of your Application

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Deliver an application with a perfect value for our users requires an interest and motivation understanding. Talking about the application, bring all users dream comes true by understanding all their needs is a good thing but never will be a good approach since we couldn’t ask each million users for their interest. But we could do sampling, so the idea is to find a perfect representation of a group instead of each customer to our goals. With hope, this group representation is able to cover a million users interest outside there. In the real-world, this approach what almost every team almost does in order to get a big picture of what a team is going to do, this gives a team a path, knows a boundary, and feels the shape of the application. The product of this approach is called persona, a persona is a way to tell you a big picture of your customer types by knowing their motivation, needs, the environment they stand on, and other characteristics that related to your desired application.

In this article, I really want to share with you the process of how we create our persona and successively affect our development.

Construct a Persona

If it’s about a social application, then the proper user motivation that we want to hear such as “As a rich man, I want to donate my money for the one who needs it”, or “As a loner, I want to make friend with someone of one mind”, but not like “As an accountant, I want to be smarter than Einstein”. Something to be noted, knowing the motivation of a specific type of user can be shown in a percentage bar. For example, how much the motivation of the user to donate money to COVID-19 victims is about 95%, which means the user is so much sympathy enough to the victims, almost give their full time just only to help them.

We also need to know what they are lacking without the application and also their goals. Together it will make a great decision about what a team should do to solve their problems.

Their personality and their skills are also other important things that need to know, it really affects our UI/UX design team to design the UI by knowing this aspect. Without this, maybe we could randomly design as we want.

The last part and it has a lot telling you the type of user, namely bio. Bio will tell you who the user is, where the user comes from, what the user always do or what a position the user is. Our team found this information is helpful, together with goals we could create a flow of the application.

In the next section are our story and how do we construct the persona for us

A Little Story from Our Client

For technical, they told us that have no problem at all to operate a digital device such as a laptop or smartphone, we also realized their phone is mid-price, which means a laggy application is not really our priority to fix while developing the application since it’s rare to see a lag in a mid-price phone (fast enough), so we could focus to build what a feature they really want.

So here how do we construct that story into a persona

Persona: User 1
Persona: User 2

Persona Effect

Takeaways

Mainly a Full-stack Developer, Software Architecture Engineer. I'm a passionate developer, love to learn new things and write an article about it